The Right Way To Use Coupons & Vouchers For Promotions
By using coupons and vouchers you can drive a lot of customers to your business, but if you are not careful you can also lose your shirt, you need to have a system in place to capture the names and numbers or emails of all of the people who have used a voucher or coupon with your business.
Just using a coupon once and hoping the customer will return is leaving too much to chance.
For example, Groupon is great for driving customers to your door, but if you capture all of the people coming to you with an SMS short code (see other posts for more info on this) then you have the opportunity to market to them people over and over again.
If you don’t, then you have just paid for a one time discounted customer!
This advice applies not only to Groupon but to any marketing campaign you are running that uses coupons. Start driving more customers through your doors today by using coupons.