Why Not Having A Mobile Optimised Website Could Lose You Money

A mobile optimised website is essential these days as most people now use their smart phones to view websites. If you look at a website that is not optimised for a mobile device then you will find the most it shows is your top left hand corner of your site. Here’s what Gartner had to say about mobile website’s:

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimised for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt”.

A well designed site with a strong call to action not only looks better but will lead to more sales and enquiries.

If your website is not optimised to be viewed on a smart phone you are losing money.