People love watching videos, playing online slot games and don’t find them intrusive, in fact studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service require deeper explanation or has higher consideration values.
YouTube is the largest video sharing site on the web but there are lots of other video sharing sites out there, the more sites you have your videos on the more potential for people to see them.
It boasts more than 2 billion video views monetised per week, and can also provide a low-cost to no-cost way to create a social marketing channel for your business.
Video also has many other uses you can add it to your website for extra content, it will get ranked by the search engines and be displayed in their search results, you can use it in your social media marketing.
Anyone with a mobile phone or a flip cam can create a video these days and often ‘home grown’ type videos outperform professional videos and stand more chance of going viral.
The best results come from a video that goes viral the best chance you have is by keeping your video short and adding humour in it with a strong call to action at the end of it.
One client with a limo hire company does a short video, free for clients who want one (mainly hen and stag parties), and posts it on YouTube, he doesn’t have to do any more marketing because his clients do it for him. Nearly everybody in the video will link to it via Facebook or whatever social network site they use and sent it to all of their friends, making them viral quickly.
All he does is make sure the last few frames show his companies contact details! How could you make video marketing work for your business?