By using coupons and vouchers you can drive a lot of customers to your business, but if you are not careful you can also lose your shirt, you need to have a system in place to capture the names and numbers or emails of all of the people who have used a voucher or coupon with your business.
Just using a coupon once and hoping the customer will return is leaving too much to chance.
For example, Groupon is great for driving customers to your door, but if you capture all of the people coming to you with an SMS short code (see other posts for more info on this) then you have the opportunity to market to them people over and over again.
If you don’t, then you have just paid for a one time discounted customer!
This advice applies not only to Groupon but to any marketing campaign you are running that uses coupons. Start driving more customers through your doors today by using coupons.
Google places listings if you haven’t heard of them, are the listings that come up on a web page when you type a local search into Google. If you have any online presence at all then Google may have already found you, and you just need to verify your listing. If they haven’t found you then you need to add a listing, it’s very easy…you just need to open a free Google account and when you log in you will see Google Places.
You need to fill in all of your details, you also need to add photos and videos, the more complete and optimised your listing the higher you will rank in the search results.
The amount of traffic Google can deliver when you are on the front of Google places is amazing!
I have hundreds of clients that range from an ironing service to a major insurance broker and all of them report an increase of enquiries and sales from Google places.
Just type your keyword and location into Google and see how well your competitors are doing!
The beauty of Google Places is that it is essentially democratic and designed to give the true local business owner the edge over larger corporations who may have a local outlet or presence but are not locally based.
As such, it is an unparalleled opportunity to surge ahead of these corporations and their multimillion pound budgets in the search engine rankings, giving the local business owner a far greater chance of raking in their share of the profits.
A mobile optimised website is essential these days as most people now use their smart phones to view websites. If you look at a website that is not optimised for a mobile device then you will find the most it shows is your top left hand corner of your site. Here’s what Gartner had to say about mobile website’s:
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimised for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt”.
A well designed site with a strong call to action not only looks better but will lead to more sales and enquiries.
If your website is not optimised to be viewed on a smart phone you are losing money.
One public relations tool small businesses can easily implement to gain relatively inexpensive visibility in their markets is the small business press release. A press release is a specific who, what, where, when and why announcement about a company’s newsworthy event that is distributed to the media to entice them to write and run an article about the company.
Make your Press releases short and succinct, the compelling small business press release is skillfully crafted with creative, newsworthy content to engage reporters and media outlets.
Posted on your own small business website, a press release rich with keywords that attract search engines can secondarily function as a marketing tool. A small business press release can attract new customers, garner publicity for your business, and bring more traffic to your website.
There are a number of common events for almost any business that can be newsworthy milestones and appropriate for a small business press release. These events demonstrate your innovation, expertise, company growth, and industry recognition.
• Release of a new product or new product features
• Hiring of new employees
• Announcement of awards or recognitions
• Promotional or charitable events
• Announcing new business partnerships
• Reporting on interesting survey results
Use these press releases in as many places as you can find to get your news out there to your market. People trust press releases plus they give you authority and a lot of exposure you wouldn’t normally get.